New England Aquarium - "Bycatch"

New Website Puts a Public Face on Ocean Wildlife Protection Issue - "Bycatch"

Charles River Web has gone live with a new website for the Consortium for Wildlife Bycatch Reduction (www.bycatch.org), which is comprised of leading research and industry associations, including the New England Aquarium and the Maine Lobstermen’s Association. “Bycatch” refers to marine species that are caught incidentally in fishing gear. According to the consortium, every year at least 7.3 million tons of marine life is caught incidentally with threatening consequences for endangered species.

Prior to going live with the new site, the consortium operated an online database intended primarily for scientific use. The new site created by Charles River Web with graphical design from Metropolis Creative of Boston, Mass, creates a public face to the topic that is engaging and easily accessible. It helps the consortium expand its reach while still serving its scientific objectives.